15. Exploring Ideology...

I was asked to find an interview with a music artists that matches with my music magazine target audience and highlight what their values are, how they serve to represent a social group, how they compare to other artists in their genre, and their ideology is reflected in their promotional material. Firstly, I have chosen Hayley Williams because she is part of the pop/punk genre and represents one part of the hybrid in my magazine.

 Hayley Williams - Ideology

From the highlighted text Hayley's ideology includes:

• Despite just being at the beginning of her career, her voice defies her as a powerful artist.
• Through promotion of touring with other major po/punk bands they are setting a high standard for themselves so they are popular straight away and make a stamp in their preferred genre.
• She's realistic and knows what she is doing and what her goals are.
• Hayley is very poetic and has expressed through tattoos, and conforms to the pop/punk genre well with this part of her personality.
• She's grew up with the same goal of being in the music industry for years.
• She wants to stand out with her gender in her genre of pop/punk. One of her values displayed is that she wants to stand out as a powerful female in the pop/punk genre and with that give out good morals to her target audience.
• Hayley is a very honest and realistic person, and doesn't conform to other artists. The common answer, when pop/punk artists are asked for their influences, they always answer with old seventies bands. However, Hayley admits that she listened to the newer generation of music, so her influences are very modern.
• There is a kind of "social group" with the whole Pete Wentz 'protege' with his DecayDance label and the bands that they contain. Hayley doesn't seem too bothered that she isn't part of it so one of her values is not following the crowd and just standing out in her own way. She is very honest and truthful with admitting that.
• With her values and individual persona and attitude, she stands out quite easily, therefore her image is very useful when it comes to promoting her band Paramore into different cultures. In this interview the band explains that they are touring in Japan, which has a very different culture. Hayley wants to have her ideology reach out to an international scale.
• Hayley Williams wants to get the best out of everything she does and she wants to be pushed to the limit so she gets the best sounds possible with her album. This highlights that she has values of never quitting and always having to be strong.