Wednesday, 19 January 2011

22. Music Magazine Evaluation...

Music Magazine Evaluation

The process of my front cover
The process of my contents page
The process of my double page spread

21. J-Pop/Rock Research...

J-Pop

Monday, 13 December 2010

19. Final Music Magazine...

Here is the finished result of my music magazine. A front cover, a contents page and a double page spread:





I then researched further into the Japanese and another trend that they have in the media are the use of mascots to create moral and a representation of support for different people or objects that they want to advertise. For example, in America they use mascots to represent famous football teams and use them as something for the fans to look at as a representation for  their hometeams. In Japan mascots are very cartoony which is relative to the anime style that Japan is very well known for:



The more popular animes and mangas in Japanese are very well known in their cartoon style to be very childish and girly to create an innocence within their style of animation and storylines that are incorportated into the animes. For example, a very girly and innocent anime that is very popular is Fruits Basket:


In this screenshot of Fruits Basket, mainly female characters are dominant with most of them expressing child-like and melodramatic expressions. A common expression is used with the central female in the image with the baby-blue dress with the big eyes, the sharp chin and the 'D' shaped smile. Then on the left of her, the other girl still has the sharp chin and the 'D' shaped smile, however in this case she is expressing the melodramatic happiness with her eyes closed with is also a common expression that is used in anime.

So when it came to the final draft of my music magazine, I wanted to incorporate the Japanese style much further by using the technique of a mascot instead of over-using the 'Japanese sun' with the red and white background. I then researched into popular Japanese mascots:



A common feature that I discovered in my research of Japanese mascots is that they incorporate a lot of the common features in animes. For example all of these mascots represent the childish innocence that a lot of anime characters have. However, instead of using people for mascots, they use animals or their own creation of an animal. For example (top image) a monster-like creature is used, but a basic square/'D' expression is used, but instead of using big round eyes, it uses small round black dots to create a cute but very simple expression. Then the second mascot(s) were used for the Olympics when China were the hosts of the event. They used anime techniques with the childish expression on their faces, however their poses also add to it by putting their hands out to represent the desperation for a little competition as if they are saying 'Bring it!'. Then the yellow mascot looks like they are running, so they represent the athletic side of the sport. However, due to it being a worldwide competition they then use the panda mascot with their hands on its heart to represent the unity of the Olympics, of how the world is coming together. Once again, they have used cute animals to conform to the common features of the Japanese mascots.

After all of my research I then created my own mascot on Photoshop. I used the common feature of an animal so I chose a bear to make it look like a teddy bear so it represents a bravery of a bear but in a cutesy and innocent way. I then decided to use the common expression of eyes closing in anime, so I made it look like my mascot was closing its eyes. I then incorportated Japanes text inside its stomach to make it much more oriental.

I then added it to my magazine cover and contents, but for the contents I changed the mascot to red to make it co-ordinate with the colour scheme well:



Then with the added research of Japanese mascots, I then incorporated the idea heavily into another idea I had for a double page spread. I then researched into Kerrang!'s double page conventions and that merged with the Japanese mascot I then created my second double page:

However, I then asked people I know which double page spread they liked the most, and they liked my original design rather than the 2nd one due to it looking more professional and having more conventions. They also commented on the headline on the second double page spread being very cheesy and they didn't understand how it related to the article. I then took these comments on board and it also made me think that the panda mascot I used looked a little too childish, so I then changed my double page spread with the second idea but incoporporating conventions into the second double page spread design such as as pull quote and adding introductory text so it filled up dead space. Here is the final version:


Wednesday, 24 November 2010

18. Music Magazine Article (Interview)...

In this article, I did an interview with a J-Pop/Punk artist. She is very conformed to Japanese society so with the use of a J-Pop magazine in the UK it would press onto questions that weren't the typical of asking about the music. In the genre of pop/punk a lot of the artists backgrounds are a heavily influence of what their material, so I used questions about a hard background in my interview to press onto that. I also used questions that truly indentified the artists real feelings and attitudes, even if she is famous internationally, with a genre of music that is very underground compared to mainstream music. I also wanted to highlight through this article the reality of the music industry, when it percieved heavily through their own media devices that it's full of fame and fortune when it really isn't.

MEDIA STUDIES MAGAZINE INTERVIEW

Outside, we can hear the foreign tongues, even if we are playing on their side of the playground. Everything is as we expected, the lights are bright in the bustling streets of Tokyo, well, from the bird’s eye view from where we’re stood. We’re here a little early, when we could have been fashionably late like a lot of other musicians we interview. However, in the five minutes we’re due to start Mitsuki Tragedy enters the room, with an honest attitude that is rarely seen in this business.


You’re new album Crystal Hearts is quite a hybrid of cultures and music genres. Was the process difficult when writing and recording the album?

It was actually quite difficult. I mean, I’ve only started learning Japanese, so when I wanted to put in some Japanese lyrics I had a lot of hurdles. Many people are very fussy when it comes to pronunciation so I tried at first to pronounce the words correctly before singing them. Then once I had the songs written, which took three months when it should have taken one, I then started to record the album. I had a talk with the producers and I decided that I’d have three of the songs that were very American pop/punk, whereas another three would be cutesy Japanese pop, that I’m largely known for. I had to have the perfect balance. So then the rest were a mixture, so I could create something new and stand out with it.


When you say ‘standing out’ do you mean standing out Lady Gaga style?

I can see where that is heavily perceived, but I don’t want to be too out there like Lady Gaga even though I do have a lot of respect for the girl. The way I want to stand out is dress in what's normal and fun in Japan to what may be misunderstood in the UK and the US. I really hate prejudice and how people don’t understand individuality, so with my style I want to drag them away from that.


Is the theme of individuality and prejudice expressed in the album?

There is one track called Say Whatever It’s Words that does express that message. I purposely sang this in English and Japanese to create a unity with two different audiences with the same message. I guess it’s a complex way of uniting people.


Did you ever, growing up, face prejudice for the vast difference you have with music taste?

The main genre of music I listen to is alternative, pop-punk stuff so growing up in the UK, there are so many stereotypes. Where I live, there’s mostly what we call ‘chavs’ and they think they’re the biggest thing in the country because most of the music they listen to is mainstream. So when some classmates discovered I loved rock music, they instantly called me ‘emo’ and would call me names for the way I dressed. Then when I started listening to J-Pop that’s when they really started to hurt me. They would then call me ‘preppy’ thinking I was listening to all different types of music for a way to get everyone to like me.
 Despite going through crap in school, are you happy where you are? Do you feel like you’ve won?

On the inside, I do feel proud of where I am because despite what’s happened I’ve continued to fight hard and I’ve come out with the best results I’d ever have. However, even though I do feel like I’ve proved the bullies wrong, I don’t feel like I’ve won. I didn’t choose this career for the sake of making people feel lower than me, I did this because I enjoy doing it. I don't want a reaction.

 
When you grew up with your love for Japanese culture, did it feel like another home to you? Or a different world?

It was a bit of both, because Japan is so different to the UK in terms of culture and language, so yeah it does feel like a different world because I feel like I have to nip myself when I’m here in Tokyo. Then again, it feels so natural to me, because I love this place and I’m comfortable in it and I feel like myself so it does feel like a second home. The UK will always be a first home; I could never forget where I come from.

Being in a different country and having the time of you’re life, we bet that time does rush sometimes. Does touring feel like it’s only going to be for a week or it does it feel like the months passing by?

Oh the best part about this is the touring. Each show feels like the first one, so I feel adrenaline all of the time. A lot of Red Bull is required for me so I have the hyper attitude that the fans love to see. The last tour back in 2009, I was touring for three months in Japan, but because I was excited for each show, looking back on the whole thing it did feel like a whirlwind. It went too fast for my liking.


But we bet the flights can be tiring?

I think, in a year, I take round about ten flights back and forth between Japan, the US and the UK to do promotions. But then again, I spend most of my flying sleeping so it doesn’t feel that long. I remember I had a long flight straight from Washington to Tokyo, it lasted for ten hours, and I was nearly crying with happiness because I hadn’t slept for three days.


This is quite a hectic life with flying and promoting. Do you have any time for family?

As much as I love the life I’m having now, that is the only negative aspect to it. I only get to spend Christmas with my family, so I only see them every year which isn’t right in any case. I try to call them as much as I can, but my family tell me not to because of how much the calls would cost. I bet they don’t want me to waste my money on phone calls so can I buy my Mum a new car instead! Or pay off the mortgage! (Laughs)


So there’s no boyfriend?

I wish I could say yes, (laughs) but no.


Have you ever met anyone on your travels and wanted to make something of it?

I have met one or two guys who have been amazing. But I wouldn’t want to drag them into a hectic lifestyle. As much as they’d be over the moon with dating someone like me, really in the back of their minds they’d want someone who they could spend every weekend with and have a normal relationship. I can’t give them that.


Would you ever give up your music for something special?

No, because in life everyone has more than one boyfriend or girlfriend, whereas there’s only going to be one music career. And which one would I take? Obviously the music. I’d rather spend my younger years enjoying the world and then looking back on it in twenty years and being in love with someone.